„ You used to wear bows, buttons and fur. The way adults do. The way adults feel comfortable, secure. I remember the big shoulders, the colorful patterns, the mix of fabrics. But it‘s not like that here. Everything feels different here. “mom i‘m lost” captures the feeling of being lost and not knowing how to behave or what to wear. The editorial reflects the cultural loss and adjustment difficulties that many people have experienced. It aims to be a refuge for those in an identity crisis, offering a second skin that combines heritage with contemporary style.“







For 17:23 Magazine
Collection by Kimimo Studio
Talent Miau Kaup
Hair & MakeUp Lea Eiselt
Video Robin Hückstädt
Video Assistant Tonio Schlegel
Photo Assistant Dilay Dindar
Photos, PP Amira Toleimat